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We’ve compiled a list of events happening across The Shoals this holiday season! We know we couldn’t have found them all, so be sure to check the other websites and local organizations for more festive fun. The events and items listed are not associated with the Shoals EDA. Please confirm the information with the host of each event or direct any questions to each host. Event Name Event Location Event Date Link for more info Boot-H Scootin Boogy Funky Monkey of the Shoals, Muscle Shoals November 28th-30th https://www.facebook.com/share/1AUdQcfHQf/ 2025 Holiday Christmas Vendor Market Rudy’s Nursery & Garden Center, Killen November 29th https://www.facebook.com/share/1ANhccqRQf/ Young Entrepreneurs Christmas Market on Small Business Saturday SEER, Florence November 29th https://www.facebook.com/share/17rLZNQ71A/ Christmas Handprint Pottery- Muscle Shoals The Artsy Place Muscle Shoals  November 29th & December 5th https://www.facebook.com/share/1ZYMnCjtyv/ Messy Maker- November 29- Christmas Snow Globes SEER, Florence November 29th https://www.facebook.com/share/17bbAa2ZkT/ Brunch with Santa Cypress Lakes, Muscle Shoals November 30th https://www.facebook.com/share/19wFG1Ahbm/ Tuscumbia Christmas Parade Tuscumbia Historic District December 2nd https://www.colbertcountytourism.org/all-events/?event=4898 Home for the Holidays with John Paul White & Friends Norton Auditorium, Florence December 3rd https://www.facebook.com/share/1JJHhgxoFi/ Holiday Hoopla- The Gingerbread Man SEER, Florence December 3rd https://www.facebook.com/share/17SjVmhj5i/ Pictures with Santa Sheffield Public Library December 3rd https://www.colbertcountytourism.org/all-events/?event=4852 Killen Christmas Tree

In today’s economy, talent is one of the most valuable resources a community can offer. In The Shoals region of Northwest Alabama, that resource is growing stronger every day. Through a robust higher education ecosystem, The Shoals is developing a highly skilled, adaptable workforce that meets the evolving needs of business and industry. With institutions like the University of North Alabama (UNA) and Northwest-Shoals Community College (NWSCC) leading the way, education and economic development work hand-in-hand to create opportunity — not only for students but for the companies that call this region home. Termed Alabama’s Workforce Development University, UNA plays a pivotal role in preparing the next generation of professionals and leaders. Offering a wide range of undergraduate and graduate programs in business, engineering technology, healthcare, and computer science, UNA emphasizes real-world learning through internships, research projects, and industry partnerships. To meet the evolving needs of employers, UNA has also expanded its micro-credential programs, which are short, focused learning opportunities that allow individuals to gain specialized skills in areas such as data analytics, leadership, project management, and digital marketing. These flexible, stackable credentials give businesses a way to upskill employees quickly and help professionals stay current in a rapidly changing

September marks the 20th anniversary of Workforce Development Month, an annual observance created by the National Association of Workforce Development Professionals (NAWDP) to highlight the vital role workforce programming plays in building vibrant economies. As Alabama continues to strengthen its reputation as a top state for doing business, the Shoals Economic Development Authority (EDA) is seizing this opportunity to spotlight how workforce development is driving our region’s competitiveness and long-term growth. Why Workforce Development Matters In today’s economy, workforce readiness is more than a talking point—it’s a determining factor for where companies choose to invest. The recently released Top States for Doing Business 2025 rankings emphasize the importance of talent attraction, training programs, and education systems in shaping business decisions. Alabama’s commitment to preparing its workforce has played a major role in the state’s continued success as a competitive business destination. For the Shoals, investing in people means investing in the future. Workforce development links jobseekers with training, connects educational institutions to employers, and ensures businesses have access to the skilled talent they need to succeed. Strong talent pipelines aren’t just beneficial for companies—they create opportunities for families, strengthen communities, and fuel regional prosperity. Alabama’s Statewide Strengths Alabama has become

Six years ago, the Shoals EDA launched an ambitious initiative: to attract remote workers from across the country with the promise of financial support and a high quality of life. That initiative became Remote Shoals, a pioneering program that helped redefine what small, connected communities can achieve in the digital age. Today, we look back on the legacy of a program that not only brought new talent to the region but sparked a wave of economic and cultural revitalization. A Bold Idea with Lasting Impact Launched in 2019, Remote Shoals offered up to $10,000 in incentives for remote workers willing to relocate to The Shoals. The program capitalized on the region’s low cost of living, rich cultural heritage, and access to outdoor recreation. Over the next six years, it has welcomed professionals from various industries, including technology, design, marketing, finance, and more. These new residents didn’t just move to The Shoals—they became part of it. They invested in homes, joined local nonprofits, and fully immersed themselves in all that the community has to offer. Their presence brought fresh ideas and energy, helping to shape the region’s evolving identity as a destination for creative, innovative professionals. Economic Ripple Effects Remote Shoals

The Shoals region of Alabama, encompassing Florence, Muscle Shoals, Sheffield, and Tuscumbia, has a long-standing tradition of manufacturing excellence. From its early industrial roots to its modern-day advancements, The Shoals has been a hub of innovation, economic growth, and skilled labor. This legacy continues to thrive, positioning the area as a key player in the manufacturing sector. A Rich History of Manufacturing Manufacturing in The Shoals dates back to the early 20th century, when industries such as textiles and aluminum production began to establish a presence in the area. During World War II, the region became a critical manufacturing center, supplying materials for the war effort. The Tennessee Valley Authority (TVA) played a significant role in this growth, providing affordable electricity that attracted industries to the area. The Wilson Dam, constructed in the 1920s, significantly contributed to the region’s industrialization, laying the groundwork for economic prosperity. Modern Manufacturing Landscape Today, The Shoals boasts a diverse manufacturing base, including automotive, metal fabrication, and food production industries. Major companies such as North American Lighting, TASUS Corporation, and Constellium have established operations in the area, benefiting from the region’s strategic location, skilled workforce, and business-friendly environment. The automotive industry, in particular, has seen

Summer Events in the Shoals We’ve worked to compile a list of the events happening across The Shoals this Summer! We know we couldn’t have found them all, so be sure to check the other websites and local organizations for more summer fun. The events and items listed are not associated with the Shoals EDA. Please confirm information with or direct any questions to the host of each event. Splash Pads & Public Pools River Heritage Splash Pad Monday-Thursday: 11:30am- 8:00pmFriday- Sunday: 11:30am- 9:30pm | LIGHT SHOW at 8:30 pm!15 Hightower Pl, Florence Riverfront Park (Splash Pad) 7am- 10pm Daily1416 Alabama Ave. Sheffield Spring Park Splash Pad Tuesday-Saturday: 11:00am – 2:00pmSunday: 1:00pm – 4:00pmSpring Park Rd, Tuscumbia Sheffield Indoor Pool Monday through Saturday 1pm to 6pm2901 E 19th Ave, Sheffield Gattman Park (Splash Pad) Monday, Wednesday, Friday & Saturday: 10am- 8pmTuesday & Thursday: 10am- 6pmSunday: 1pm- 5pm901 Gattman Park Dr, Muscle Shoals Rogersville Recreation Park Monday 11am-9pmTuesday & Thursday 10am-7pmWednesday 11am-5pmFriday & Saturday 10am-9pmSunday 12pm-5pm100 Optimist Drive, Rogersville Royal Avenue Recreation Center (Pool) 8am- 5pm Monday – Friday420 N Royal Ave, Florence Libraries, Farmers Markets, etc. Florence-Lauderdale Public Library Helen Keller Public Library Sheffield Public Library Muscle Shoals Public Library